4 Ways Duplicate Data Could be Messing with Your Data Analytics

Just what does it mean to have “duplicate data”? Maybe it’s a phrase you’ve heard here and there when it comes to the data your school or organization keeps, but what does it truly mean. It’s sort of just what it sounds like – duplicate data means you have data and is repeated, over and over again. And that needs to be resolved, meaning that any errors in your data get flagged and resolved and quickly as possible.

Enter the duplicate resolution feature from AMSA Connect. To truly get down to the nuts and bolts of it, the duplicate resolution feature that you can get with AMSA Connect means that your data stays clean. And when you’re working in Higher Education, having clean data – like student records – is incredibly important.

With AMSA Connect, you get a formidable algorithm we call the Duplicate Identification algorithm. This algorithm identifies duplicate records in all of your campus systems, and the algorithm sorts through all persons, organizations, or vendors you’ve imported into your campus systems. Once identified as a potential duplicate, the record is pushed into the Duplicate Resolution log.

If that wasn’t convincing enough – we have 4 ways that duplicate data could be messing with your business – from analytics to projections.

1.)   Can Lead to Marketing Over-Projections

Depending on your business, this is definitely a big one. But even if you are working in education, marketing is still important! Incorrect and poor marketing data costs U.S. businesses $611 billion per year. Wow! And, maybe even worse the duplicate rate in a database can reach as high as 20%-30%. AMSA Connect can help reduce your duplicate data with our algorithm, helping you make better marketing decisions.

2.)   Inaccurate Reporting and Less Informed Decisions

Bad data leads to bad reporting – seems like a no brainer. Giving stakeholders duplicate data that could conflate the good work you’ve been doing won’t help them make better decisions – in fact, it can majorly impact the ability to make well-informed decisions.

3.)   Unnecessary Data Storage

If 20 to 30% of your records are duplicates, where are you storing all that data? Well, in your internal infrastructure or cloud database. And depending on what 20 to 30% of your data looks like, your costs could really be adding up, especially considering you don’t need those duplicate records!

4.)   Lost productivity fixing records

And perhaps the biggest waste is with all that time spent manually fixing the records that are duplicated or incorrect. You lose time and employee resources as one (or more!!) employees have to fix all the issues by hand. Worst of all, some records may get overlooked by simple human error, meaning you’ll need to comb through the records again, at some point.

But don’t let these things scare you away from fixing your bad data! AMSA Connect is here to help your organization or university transform digitally with help from our partners like Higher Digital, a digital transformation management company that provides consulting, software, and data benchmarking tools that significantly reduce the time and cost for higher education executives to assess, plan, and measure their technology strategies. We are so proud to work with such a wonderful team like the one at Higher Digital to make your I.D.E.A.S. a reality!

Speaking of other things we’re proud of, we had to mention the latest award we received! We received the 2020 Bronze Award for Chief Technology Officer of the Year in IT Software Category for AMSA Connect! Congrats to our Founder and Chief Technology Officer, Maurice Simpkins! We’re so proud of you and the whole AMSA Connect team that made this possible! Check out all the winners on the IT World Awards website!